What is the point of Big Data at high altitudes?
Added on Mon April 29th, 2019
Inflight connectivity is increasingly sought by passengers, so providers are turning to the wider potential of enabling airlines to get to know their passengers personally and tailor their inflight entertainment (IFE) services consequently.
Data analytics and machine learning provide an opportunity to unlock the vast amounts of personal information airlines possess about their customers, unleashing it to allow carriers to personalize the inflight passenger experience.
The idea is that by targeting people with onboard entertainment and marketing messages molded around their personal preferences, airlines will see an increase in customer loyalty and ancillary revenues.
From a passenger perspective, personalization proponents believe that by offering entertainment and inflight retailing choices based on individual preferences, people will be able to spend less time choosing and more time sitting back and enjoying.
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