BMW’s designers develop a new business class seat for Eva Air
Added on Wed January 30th, 2019
Eva Air asked BMW’s Designworks studio to use their first-hand experience for ideating a new business class seat.
The goal was to step away from a ‘conventional’ seat and move towards a more unique and mature design, creating bold and differentiated experiences for its passengers.
The studio has not design the seat in isolation: Designworks’ approach incorporates streamlining stowage, while maximizing spaces for productivity and entertainment, by focusing on the end-to-end passenger in-cabin experience, including meal service access.
The highest level of attention to detail has been considered throughout the customer experience – even the color choice of the flight attendants uniform – to ensure a premium, highly customized environment unique to EVA.
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